Red
Runs Deep

We see it everywhere. Where mineral rich water colours our shores. In a blazing sky that bodes well for the next day. Painted on vessels, dyed in our wool and glowing from the pride of islanders.

It’s also the unmistakable colour of the world’s finest lobster. Known worldwide. And across Canada.

We celebrate a colour, and inspire our viewers. Most importantly, we’re reminded PEI lobster as nothing short of legendary.